Sinoboom to open European subsidiary LHA

Sinoboom will officially open its European subsidiary, Sinoboom BV, in Rotterdam, The Netherlands, on 1 July.

A consignment of MEWPs is on route, consisting of a diverse range of scissor lift and articulating boom lift models which are tailored to meet the high standards of the European market, incorporating a number of innovations such as GPS remote monitoring and intelligent control interfaces.

Sinoboom BV will function as a full-service operation with after-sales service, extensive spare parts and accessories availability, and local personnel to deliver the best possible service to the European customer base. With recruitment actively under way, Sinoboom BV will hit the ground running.

Tim Whiteman, Sinoboom BV’s CEO said, “I’m excited that despite the impact of the pandemic we are able to proceed with our planned opening. We wish all our customers and colleagues well and look forward to welcoming them to Ridderkerk as soon as conditions allow.”

Sinoboom looks forward with great anticipation to this next step in its global development, and a bright future in Europe.