ATOM and Nobles form lifting and rigging supply alliance

ATOM and Nobles have agreed a new, long-term, strategic alliance. ATOM has appointed Nobles as ATOM’s exclusive supply partner of lifting and rigging products for resale by ATOM through its Industrial and Safety Walkthrough Warehouses throughout Australia. Nobles has appointed ATOM as Nobles’ exclusive industrial distribution partner of Nobles-manufactured and third-party globally sourced lifting and rigging products and services in Australia.

The alliance will bring improved customer access and cost benefits to both companies to enable better sales support, greater product range and availability and improved regional service to both ATOM and Nobles customers nation-wide.

ATOM will exclusively carry Nobles’ specialist lifting and rigging products including Nobles and Rig-Mate branded value range products, the new NOBLE10 grade 100 chain sling system, as well as an extended range of ‘high performance’ products from premium global suppliers such as Kito, RUD, Van Beest and William Hackett. ATOM customers will also access Nobles’ industry leading inspection, testing and repair services in city and regional locations throughout Australia, including access to NATA accredited test beds and a wide range of spare parts onsite.

ATOM’s executive chairman, Jason Johnson said, “We are pleased to be working with a well-established industry leader like Nobles. To access their extensive lifting and rigging product range, specialist technical knowledge and in-field technical services will benefit existing and new customers alike. ATOM is looking forward to strong lifting and rigging category growth over the next few years by further satisfying our customers’ product and service needs in this important category.”

With its national network of Industrial and Safety Walkthrough Warehouses, ATOM is expected to quickly become one of Nobles’ largest customers and over time boost Nobles product and service sales growth long term.

Nobles managing director, Guy Roberts said, “This is an exciting time for Nobles, ATOM and our customers. Partnering with a leading and fast-growing reseller like ATOM, will create sales growth and value for Nobles. We are excited to rollout our product range and in-field technical services for all ATOM customers. With Nobles national sales team combining with the ATOM national sales team, together we offer unrivalled breadth of service and support to ATOM customers.”

When ATOM branches are stocked with Nobles products later in 2020, there will be a national sales launch campaign across all ATOM stores. At this point Nobles will be directing its existing counter sales customers to ATOM locations, where Nobles customers will have access to the same range of Nobles existing lifting and rigging equipment, as well as ATOM’s broader Industrial and Safety range of products.

In the meantime, Nobles are working closely with ATOM to enable product sourcing, sales training, catalogue development, marketing support and general preparations to ensure the seamless rollout of this new partnership. Both companies are working towards full operation in the December quarter 2020.