25th anniversary heralds a new era for Hubtex Australia

2020 sees big changes at Hubtex Australia. In a move designed to secure the long-term future of the business, the company will become a subsidiary of Hubtex HQ in Germany and become one of the largest branches worldwide. To mark this transition, Hubtex Australia will introduce Bruce Peatman as new CEO, and Lars Beuel as joint CEO, from September.

These developments will enable the forklift truck manufacturer to significantly expand its business dealings in Australia and pursue an international growth strategy, even in the current economic crisis.

Formerly known as Parry Forklifts, after its founder and leader Bill Parry, Hubtex Australia has been selling sideloaders, narrow aisle articulated forklifts, automated storage and picking systems and energy solutions for a quarter of a century.

Since 2000, the company has been a distributor partner operating under the Hubtex name. With the nationwide growth of the company, including the expansion of the product range to include other brands, there has been continuous investment in additional branches. In addition to its headquarters in Riverstone, near Sydney, the company now has its own service centres in the four state capitals of Brisbane, Melbourne, Adelaide and Perth, employing a total of 50 staff. 

New Hubtex Australia CEO, is former general manager Bruce Peatman. He spent 25 years at Parry’s side and was responsible for customer service and after-sales. Lars Beuel, who has worked with Hubtex Australia for nearly two decades, will now have a dual role as joint CEO in Australia and sales manager for Material Handling at the Hubtex headquarters in Germany.

With the ownership of the business transferring to Hubtex, Bill Parry commented:

“I am very grateful to our loyal customers and the dedicated support of my team for the past 25 years.
I am now placing my life’s work in the best and most experienced hands – my long-time colleague Bruce Peatman, and to Lars Beuel whom I have also known well for 15 years.

We have gained an enviable reputation as Australia’s leading long load and narrow aisle specialists and I am confident my successors will ensure that Hubtex Australia continues to build long standing customer relationships through the highest levels of service. I will remain active in the business in sales, marketing and business development,” said Parry.

With its large market share and generated sales of €15 million, Australia is the most important global export market for Hubtex after continental Europe and the USA.  With around 1400 machines, the forklift truck manufacturer currently has the highest vehicle density in comparison to the population.