Graziano Cassinelli to lead LiuGong’s Rental and Used Equipment Business

Graziano Cassinelli has joined Chinese manufacturer, LiuGong to lead its newly formed Global Rental & Used Equipment unit. As director – Global Rental and Used Equipment, Cassinelli brings a knowledge and experience from years working in all aspects of the rental and used equipment business.

Kevin Thieneman, vice president of LiuGong Machinery and chairman of LiuGong North America & LiuGong Latin America  said, “Rental is the largest segment for the construction equipment industry in Europe and North America and is projected to become a leading segment in China. In addition, effective management of used equipment is an important element to ensuring end users enjoy lower total cost of ownership. This new endeavour will champion LiuGong’s efforts to become a leader in rental and used equipment. Graziano has dedicated his career to rental and used. He has OEM experience at Caterpillar and CNH Industrial as well as dealer experience at CGT and Barloworld. LiuGong is fortunate to have a leader with such rich experience.”

On joining LiuGong, Cassinelli said “With its tough equipment, LiuGong offers the type of machines and equipment that the rental market needs and wants. And the opportunity to spearhead this effort with LiuGong is one that I am looking forward to.”

LiuGong Machinery Corporation is a leader in China’s construction equipment manufacturing industry and is one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines including MEWPs.