HES changes name to Elevate Lifting and Rigging

Hoisting Equipment Specialists (HES), the Australia based lifting and rigging specialists is changing its name to Elevate Lifting and Rigging Pty Ltd.

Founder and chief executive officer, Dean Nelson, says, “From the start we have strived to provide more for our customers. We have made a name for ourselves and built a reputation in the lifting and rigging industry by providing a standard of quality in our products unlike any other.

“I am proud to share important news regarding a new exciting era of Hoisting Equipment Specialists (VIC) Pty Ltd (HES) where we have steadily grown our teams, our services, our partners and most importantly our clientele. Catering to the many different sectors in the lifting and rigging market, we have outgrown the name HES to re-brand into a more promising and trusted name, ‘Elevate Lifting and Rigging Pty Ltd’.”

“Acknowledging the long history of success that we have achieved under HES, we want to further extend our high-end quality products and services to have a greater market impact and “elevate” into becoming a much stronger market leader.”

“As a result, you will find a larger range of the latest premium products and services at Elevate Lifting that will cater to your existing and future market needs. You will see the Elevate logo introduced into all our website, marketing material, signage, merchandise, business cards, signatures and of course our own branded products.”

Nelson continues, “At Elevate Lifting and Rigging, commitment to our customers and partners remains our priority. The rebranding effort builds on improvements we have made to our business in recent years and this continuing evolution has built a name whose value to you increases by the day.

“The continuing rise of Elevate engineering division, producing Australian designed and manufactured lifting apparatus gives us an edge in the industry. Our Customer-first approach, technical expertise, quick turnarounds, industry trained, knowledgeable staff, and exceptional service sets us apart and “elevates” us above our competitors.”