Nobles and Bridon-Bekaert extend distributorship for WRI Ropes

A Noble & Son Limited (Nobles) and Bridon-Bekaert Ropes Group Australia (Bridon-Bekaert) have extended their long-term national supply and distribution agreement for Nobles to market and sell Bridon and WRI branded wire ropes in Australia.

Nobles has been a partner of Bridon-Bekaert since signing up three years ago and in this time Nobles has developed significant growth of Bridon and WRI wire ropes into key markets in Australia. Nobles continues to provide Bridon and WRI high-performance wire ropes to crane, ports, oil and gas, construction, mining and other industrial markets.

Guy Roberts, Nobles’ managing director said, “Nobles has achieved great success in our partnership with Bridon-Bekaert over the past three years. We have worked hard together to develop and win new business, with attending conferences like CICA and IMARC, doing roadshows around Australia promoting BBRG’s full product range and jointly won some very significant new customer contracts. We value our position with Bridon-Bekaert and look forward to strengthening it long into the future.”

Brad Reed, sales and marketing manager of Bridon-Bekaert Australia, said, “We are pleased to continue supporting Nobles as one of our authorised distribution partners. Over the past three years, we have supplied many Bridon-Bekaert high performance Bridon and WRI ropes to Nobles, allowing them to service a wide range of customers across Australia. We look forward to growing these sales further, supported by future joint marketing efforts and ongoing technical training of Nobles key personnel”