Point of Rental moves into eCommerce with RentItOnline acquisition

Point of Rental has acquired RentItOnline, a Slovakia-based online booking engine and customer app for the equipment hire industry.

“RentItOnline does a great job of enhancing a hire or rental store’s customer experience,” said Point of Rental CEO Wayne Harris. “As transactions are taken care of online more than ever, we feel that RentItOnline is going to enhance our current products. We want to ensure that businesses using Point of Rental are able to continue to provide a superior customer experience.”

Point of Rental will first focus on integrating RentItOnline with its Syrinx product to give the platform full eCommerce capabilities, from website to customer portal.

“From the time our platform was first introduced, it was clear that integrating into hire software would be beneficial to our customers,” said RentItOnline founder Glenn Pearson. “When Point of Rental approached us, agreeing to become part of the leading global hire software provider was an easy decision.”

The team behind the software will also join Point of Rental to help ensure everything works together. Pearson and lead developer Matej Gabris will be a part of the continued development of the platform and its improvement.

“I am looking forward to working with people who recognise that digitisation can bring new insights to hire companies, free their employees from repetitive tasks, and allow them to focus on serving their customers better,” Pearson said.