Verich is Sinoboom market development director for Russia and CIS

Sinoboom has appointed Andy Verich in the role of market development director for Russia and the CIS regions, the position was effective from 1 July 2021.

A seasoned professional with extensive knowledge of the Russian market, Verich brings with him a wealth of experience in successful business development, including almost a decade as managing director of the Oshkosh/JLG Russian subsidiary during a period of solid sales growth. With a remit in his new role including sales and marketing strategy and implementation, and the creation of a robust after-sales system, Verich will oversee the formation of a comprehensive Sinoboom service for the Russian and CIS regions.

Susan Xu, general manager of Sinoboom, said, “As Sinoboom continues in its strategy to grow the global business, the establishment of strong and professional teams in key regions is paramount. We are delighted to have Andy on board; his knowledge and experience are exceptional, and we wish him great success in developing these markets!”

Verich said, “I am pleased to be joining the Sinoboom team at an exciting time for the company, and am relishing the prospects ahead for developing the brand in the Russian and CIS markets.”